I've spent my career on one practical question: how value is actually created, grown and protected inside a business - and why so many capable, profitable companies quietly stop growing.
I launched my first venture while still at university - South Africa's first online wedding gift registry - and the thread running through everything since has been the same: create genuine value, and help others do the same. That question led me into business early, then into marketing, strategy and growth work across a wide range of companies.
At Prestige Awards I built commercial foundations - sales, client acquisition and brand - for a business that had run almost entirely on word of mouth. In 2013 I founded Chrysalis Marketing, providing strategy, advertising, web and copywriting to South African businesses through the rise of digital, building a reputation for practical results over fashionable theory.
From 2014 I built expertise in marketing strategy and business development across regulated financial services - at Sebrio in health informatics, at Currency Assist in foreign exchange and treasury, and in private banking FX. That work taught me how growth really happens inside established, regulated, founder-led businesses: not through more activity, but through removing the constraints that quietly hold a company back.
In 2017 I founded SimplB, which became South Africa's first regulated Bitcoin-only platform - built from concept through brand, acquisition, education and operations. Building a credible business in an entirely new category sharpened everything I'd learned about positioning, execution and discipline.
Chrysalis Growth Partners brings that experience to one focused purpose: partnering with profitable business owners to unlock the growth already hiding inside their business.
Finding the real constraint and building a plan to remove it.
Lead engines that keep producing, not one-off campaigns.
Turning pipeline and process into predictable revenue.
Hands-on experience founding and scaling companies.
Accountability and performance across leadership and teams.
The operator's instinct for what actually moves a business.
"The best businesses are built on the same principles as the best work: clarity, honesty, long-term thinking and genuine service."
- James Caw
If your business is profitable but should be growing faster, a Growth Strategy Call is the place to start.